The Importance Of Going Social

Change is constant and this is very evident in the changing trends of the online marketing industry. The search algorithm serves the key driving force of such changes. Along with these changes are the adjustments businessman and online marketing businesses struggling to keep up with the trend. There are strategies that are implemented however is seen by most experts as a wrong move such as focusing solely on search engine optimization or SEO to promote online visibility.

 

Today, it is important to take advantage of social media like Twitter, Facebook, Google+, YouTube, Pinterest, Yelp, TripAdvisor, and other sites which users are fond of using these days. There are a lot of benefits of using these sites to leverage your business and if your business is not doing so, then you might be missing a lot. So why social media is the new trend in online marketing?

The importance of using social media can be supported and proven by a survey conducted by Ascend2. Ascend2 is a research firm specializing in marketing and marketing automation. They surveyed on 600 companies which engaged in online marketing campaigns. According to the survey, 15% of the companies regarded their online marketing as successful. The use of social media  is a difference maker in the overall campaign according to 38% of the group. Out of this group, 18% found their overall SEO campaign as wanting in results which 50% of this group revealed to researchers that they are not using any social media campaign.

With your customers going on social media, it is crucial that you reach out to them through social media also. It has a multiplier effect on any SEO effort. Your content can be shared by your user leading it to be viewed by many others. No matter what kind of content it is, whether it is a blog post, a video, or an infographic, you can be assured to have your brand and online presence reinforced.

According to studies, the use of social media is also a key driver in offline sales. While there are people still shopping on traditional establishments, there are others who prefer online shopping. Using social media, your business can take advantage of search engines giving emphasis on delivering results which are important to a searcher's location. In this, the local review sites have a huge role to play in creating a great impact on the perception of your business.

No matter how you put it, social media can tie up with your SEO strategy. They can help build trustworthiness on your site and as a result get better ranking results in Google and other search engines.