Magento Checkout – Making Every Sopping A Worthwhile Experience

For a shopper to go online, there are a lot of reasons and one of that is convenience. However, if there are many reasons why people purchase online, there are also many reasons why they will back out. Some suspect it is the lack of selection of the products. Others claim it is the vague return and shipping policy. There are also some shoppers who say it is because of the checkout process. 

 

Harris Interactive for MasterCard conducted a survey regarding the reasons why shoppers abandon their shopping carts. Based on the survey, in a month, one in every four online shoppers has abandoned shopping. This survey also found out that most of the reasons for abandoning the shopping carts is because of the complicated process of filling out forms at checkout. Customers would like to as much as possible not stay long in the checkout extension.

Shoppers being stuck in the long form of checkout extension defeats the purpose of the main goal of online shopping which is convenience. It’s the last thing on every shopper’s mind. To avoid getting abandoned carts, e-commerce businessmen sought for the Magento Checkout. 

This product of Magento which was introduced in 2007 gave relief to online businessmen seeing that this is an open-source e-commerce platform purposely designed to cater cot-efficiency and simple solutions to e-commerce brands. Because of its huge potential, eBay bought it off in 2011. The one page checkout is one of its most appealing features. How magento checkout is changing the shopping experience? Here's how.

Customers love it as they only have to fill out only a single page to complete the necessary information for the purchase. For shoppers who are in a hurry, they have no more reason to abandon their purchase because this one page checkout extension is fast and easy. In the process, they will have regular customers seeing the convenience their site provides.

Also, the one page checkout offers different choices convenient for the shoppers. They can log on the site as a guest or create an account to become a member for an easier transaction. It is also integrated with a lot of payment gateways which is indeed convenient for any shoppers. You can opt for direct cash deposit or credit card payment, depending on your preference. Shoppers also find it ideal as it allows them to send messages together with their purchases. If they have multiple recipients, they can also choose a wrapping service and send the gifts.

There is no doubt the Magento’s one page checkout extension has made online shopping a worthwhile experience.