Thursday, June 13, 2013

The Success You Can Reap In Unpublished Post Ads For Facebook



In any business, its success partly lies on how well it was able to reach out to his customers. For some successful businessmen who has eyes for opportunities, they should see any pertinent information, from the age to the interests relating to the customer or buyer as a key to his success. This is the leverage he can get with the social media. Social media just gives the perfect gateway or such information to become available to businessmen.
 
There is a whole world of opportunities on Facebook. It is a golden gem that you can very well make the most of for your business. However, like any other gateway, Facebook also has its limitations. There is a challenge upon your ad campaigns being able to target customers by gender, age, and location however it limits you from targeting custom audiences and partner categories. There is also the case of running the risk of alienating and losing your fans as your published posts on your business page my be irrelevant to them. 

With such challenges on its verge of destroying what huge efforts you have worked for, good thing there is great news that has come out of this. There is a recent change for Facebook and it will be beneficial for businessmen. Facebook has made it possible for dark posts or the unpublished posts to be promoted. Today, it is now possible to come up with unpublished ads for Facebook. It will be featured on its News Feed.

A photo, a video, a status updated, and a link to your products and services. The unpublished post ads may come in different forms. It will be posted on a targeted customer's News Feed and not on your brand’s page. For instance, if you have something to promote on a restaurant business like a new menu, this will be posted on a fan’s page that is looking for new food to try in restaurants.

The benefits of unpublished post ads for Facebook is for one it is catered to provide more relevant content to relevant audiences. This will be beneficial to your business giving you better engagement, improved branding, retained customer base and increased fans. It will also perform A/B testing of ads. Through this method you will know which among the types of campaign will work best in your market.

To make sure all will work according to your goals, make it a point to consult a professional agency specializing in social media platforms. This way you will be ensured of expertise in delivering great results in your social media campaign.

Sunday, June 9, 2013

The Advantages You Can Get In Listing Your Business In Google Places



In the virtual world, Google still holds its place in being the main overlord. It still remains the most powerful tool in the online industry. When people think about searching online, they immediately think of Google. Enterprises love it because it gives a free local platform. For instance with the use of Google Places for businesses, customers have an easy time finding their place. It only means one thing, profits.
 
A business would stand out and can outshine all the other businesses through listing in places. They can spice up the interest of customers by adding photos, videos, updated address, customized categories, updated business hours, service area, parking fee, and any other information that a customer needs to know. Another strategy to appeal more to customers is showing the customers through ads the reasons why your business stands out from the rest. Simply give them the reason why they should choose your company over the others. These are some of the benefits of listing in Google places.

Needless to say, Google paved the way for the connection of the businesses and its customers. All parties that are included in this industry all get to benefit from this service. With reviews, the customers are able to pinpoint directly the businesses that are perfect for their needs at the same time they can extend help to others who have the same need of information. In the businesses' part, not only are they given an avenue for promotion but they also get the legit backlink source. The advantages of boosting their search rankings and overall online visibility follows. 

Businesses' get a good grip of their goals through the Places for Business. They are able to make their businesses easily found on other Google search engines like the google.com and the Google Maps. If things need to be updated, they can also easily edit their details to deliver more accurate information to customers.

Also, how could businesses complain when it is given free of charge. Yes, it is definitely for free. Added to that the benefit of being able to maintain an internet presence even without a site. To set up your listing is also easy and managing it as well. There are also other things that you can do like add notifications, edit information, and find out the number of people who have clicked your listing and people who have seen your listing as well.

The only thing that Google will require for people who are signing up is to verify their application by phone or postcard. This is to safeguard your data from hackers who may interfere and tamper your data.

Anyone who is in the business industry would no doubt see Google Places as a great marketing opportunity. Just to make sure you are getting the most of the opportunity Google is offering, it is ideal to hire professionals.